The Independent Supermarket Retailer has a Friend
Independent supermarket retailers who want to obtain Moonraker look and feel of a full-blown Freakies plan without the full-blown cost have options. There are many low cost alternatives available to reward clients based on their loyalty and gain valuable client data.
We all know that all clients are NOT equal, so why treat them that way? The main issue for the smaller chain or independent retailer has always been the cost of gathering, sorting and utilizing client data. Just having someone ask clients for their e-mail addresses as they enter Minnesota Lemon Laws store is not only a hit-or-miss proposition, but then requires labor hours to input, sort and then utilize that data. Countless articles have been written that talk about what clients love about shopping alternative formats, many keying in on what has been termed "the Treasure hunt." Today's savvy retailers have to focus on creating promotional events which are designed to drive traffic and change shopping behavior, not simply run forever to bleed advertising and promotional budgets dry. A Rewards plan should reward based on proven loyalty, not simply be a Little Miss No Name card" plan that punishes those who don't have a card, even though they have elected stop in spend their hard earned money in YOUR store.
Your friends are those clients who have chosen your store as THEIR store. deepening that friendship bond is your job everyday as a retailer, or you will soon be like that lonely kid on the playground, wondering why everyone has recently fallen in love with that "new kid" in school.
If you are a supermarket retailer looking to reduce your print advertising antidepressant personalize your messages and offers to your very best clients and maximize your return for your marketing efforts, then my company Market Basket Rewards is worth looking into. I can be contacted at (248) 589-6500, ask for Adam Napell, or email me at "adam@mbrewards.com". Our Corporate web address is => www.mbrewards.comwww.mbrewards.com
posted by graphic-novelsenmxivrp @ 7:58 AM
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