The Value Of Business Gifts
Business gifts have probably been used in marketing and sales since the first used wheel salesman offered to throw in the axle The Black Hole free but the offer was only good if T Shirtstuycbjvmyx Womenwoqxvhzvsd today. That caveman car salesman was aware already Clothinguxkzbms what every good marketer knows today. Giving someone a free gift increases the chances that theyll buy from you. Business gifts can increase name recognition of your product, boost the image of your company and increase sales of one product or all of your products. Giving out free business gifts is a time-honored way of reaching customers.
Over the years, many business gifts have taken their place in the annals of history and pop culture and gone on to become collectibles, many outliving the products that they once advertised. When you decide to use business gifts as a marketing tool, youre taking advantage a tactic that has been used successfully for nearly as long people have been selling things. The advantages to using business gifts to boost sales are many.
Business gifts make your products more memorable
In a 2006 study, business men getting off a plane at the airport were asked if they had received any business gifts in the past six months. Those who had could recall the name of the business, the circumstances under which they received them and name instances of recent business for that company. Most of them could not recall seeing other advertisements at all in the previous six months.
People who receive business gifts are more likely to buy from the companies and sales people from whom they were received
In the same survey, those who reported receiving business or promotional gifts in the past six months also reported that they had been positively influenced by the gift, and that they had either bought the advertised product or were more likely to buy the advertised product because of it.
Promotional campaigns that include business gifts routinely get a higher rate of response than those that dont include a gift
In repeated studies, advertisers have tracked the response received from different types of business campaigns. Those that include business gifts nearly always get a far higher response rate than those that include only business.
Properly managed, promotional campaigns that employ free giveaways can help you track response and measure the return on your investment for more cost effective business in the future
By setting up your promotional campaigns so that a response is required in order to receive the offered promotional gift, you can effectively track the expenses of your business and know the exact return youre getting on your investment.
Promotional campaigns using business gifts can help you more effectively target your business so that you can put your money where it will do the most good
It also allows you to find areas where your marketing is not reaching market segments that you want to include so that you can adjust your strategy as needed.
Business gifts give you far more than they cost you. Giving away gifts to your desired clients is one of the most effective means of marketing that exists.
Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online www.ideasbynet.com">business gifts and www.ideasbynet.com">promotional items company based in the north of England. Established in 2001, he has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details visit www.ideasbynet.comwww.ideasbynet.com
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